After working virtually with companies across North America for over a decade, last year I decided it was time to land more local clients in Toronto. That…
The Decisions You Make Expand or Contract Your Business
The Decisions You Make Expand or Contract Your Business Indecision is still a decision. Not taking the risk may be riskier than staying where you currently…
Signs It’s Time to Try Something New
There’s nothing worse than feeling stagnant or that things could be going better then they are. As someone who has sold ideas for most of my career,…
Client Acquisition Strategy: Mastering the Art of Growing Your Business
Strategic consulting has always been a field ripe with innovation, especially when it comes to devising unique client acquisition strategies. The essence of my approach lies in…
Embrace Your Evolution: A Year of Bold Reinvention Awaits
Welcome to 2024! This past New Year’s Eve I actually made it until midnight. Ringing in the new year with a quick 48 hour trip to Calgary…
Efficiency Meets Excellence: Marketing Gems 💎 From My Desk to Yours
If there’s one thing I have always loved, it is being efficient with my time and resources. Especially now that I have three small kids and not…
Finding Your Growth Levers
With the uncertainty in the market, it is easy to have a fear-based mindset. This should totally be avoided though, because you often get what you focus…
Earning the Right to Sell: Building Rapport and Developing Trust First
Have you ever felt instant regret? The kind that makes you wish you never accepted that LinkedIn request. Hoping this time it was going to be different.…
Why Becoming a Mom Made Me a Better Entrepreneur
Whether a woman decides to have children or not will impact her professional life regardless of her choice. In mainstream society’s view, having a family can be…
CEO Brand Strategy and Positioning: Where to Begin
If you haven’t already read the first of this two-part series, you can get caught up by heading over to “Why Today’s Innovative CEOs are Showing Up…