With the uncertainty in the market, it is easy to have a fear-based mindset. This should totally be avoided though, because you often get what you focus…
Earning the Right to Sell: Building Rapport and Developing Trust First
Have you ever felt instant regret? The kind that makes you wish you never accepted that LinkedIn request. Hoping this time it was going to be different.…
Why Becoming a Mom Made Me a Better Entrepreneur
Whether a woman decides to have children or not will impact her professional life regardless of her choice. In mainstream society’s view, having a family can be…
CEO Brand Strategy and Positioning: Where to Begin
If you haven’t already read the first of this two-part series, you can get caught up by heading over to “Why Today’s Innovative CEOs are Showing Up…
Why Today’s Innovative CEOs are Showing Up Online Regularly
What if the future success of your organization depends on how you show up online? Like it or not, CEO branding puts you in the driver’s seat…
Is Marketing an Expense or Investment? Providing Your Team With the Resources to Succeed
Are you providing the resources and support for your team to be successful? All businesses are limited by the revenue they bring in, of course. But if…
Growth Hack: Loving Your Customers – 5 Ways to Do It
One of the best marketing growth strategies out there is to take care of your existing customers. Simple right? Well, it depends on how much you invest…
From Lurker to Paying Customer: How to Convert Inbound Leads
The sales process has changed. Potential customers conduct research for different options before reaching out to a vendor to do business with them. They are reading blogs,…
4 Signs It’s Time for a Marketing Makeover
What if I were to tell you that your branding could be holding you back from realizing your potential as an organization? Usually, companies in this position…
Organic Social and Paid Ads – The Perfect Union for Attracting New Customers
Social media marketing is increasingly becoming more “pay to play” to connect with and grow an audience you hope to convert to paid customers. I would go…